Seller pricing: count the order costs once.

Etsy shipping revenue is not free of fees

Illustrative US order: item 30, shipping charged 5, no tax or ads, cost 12 and postage 5. Transaction fee at 6.5% is 2.275; processing at 3% + 0.25 is 1.30; allocated listing fee is 0.20. Contribution is 35 − 3.775 − 12 − 5 = 14.225, displayed as 14.23. Fees here are calculated without component-level cent rounding; reconcile actual platform rounding with your statement.

Compare your Etsy order

FBA vs FBM: compare the costs you actually face

At price 30, referral assumption 15% and landed cost 10, 15.50 remains before fulfillment. FBA fee 5, inbound 1 and storage 0.50 leave 9.00. FBM postage 6 and labor 1 leave 8.50. These are illustrative inputs, not Amazon fee rates or a forecast.

Wholesale needs its own margin check

Cost 10, 5% fee and 0.25 allocated fixed fee require at least 18.64 to meet a 40% contribution margin after upward cent rounding. A retail-price multiplier alone does not verify this.

Craft-fair break-even uses contribution per order

Average order 30, variable cost 12 and 3% + 0.30 fees leave 16.80. Fixed event cost 250 requires 15 orders; a 200 target result requires 27. Include owner time once and remember unsold inventory is not a sale.

Review your records

Taxes, currency conversion, refunds and unlisted overhead can change your outcome. These models do not connect to marketplace accounts or predict demand. Use the source links on each tool and your actual statements.